FashMash co-founders, Rachel Arthur and Rosanna Falconer, took to Instagram Live to talk virtual vs real life events in the context of the pandemic.
With fashion week rapidly approaching, the duo touch on just what this season is going to look like and how we balance the digital with the physical bearing restrictions in mind.
Included is everything from new technologies to a rethink on strategy. Join them as they explore the notion of fashion being "drunk on events", talk about innovations including augmented reality, gaming and virtual garments, and dive into the leadership play set out before us.
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