In a year like no other, FashMash co-founders Rachel Arthur and Rosanna Falconer explore the role of brand purpose in 2020 marketing strategy.
How has the fashion industry handled the notion of brand purpose in all that 2020 has thrown at us? Where have we seen authenticity versus virtue signalling, or success versus cancel culture?
Tune in as Rachel and Rosanna discuss marketing responses to COVID-19 and Black Lives Matter, diving deep on authenticity, proactive strategies and where stakeholder pressure has led to action.
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