INSIGHTS

Our latest FashMash Focus turned to sustainable communication and the role storytelling could play in a more positive fashion sector.

Our latest FashMash Focus turned to targeting the Gen Z consumer amid the complexity of today's fashion landscape.

As we embark on another COVID fashion week season, is the pandemic the nail in the coffin for magic that had all but already gone?

It is projected the holiday period will drive $51.1bn in global sales this year, but debate rages around its existence more than ever.

In a year like no other, FashMash co-founders Rachel Arthur & Rosanna Falconer explore the role of brand purpose in 2020 marketing strategy.

Our deep dive on all things fashion and sustainability continues during our FashMash Focus discussions, this time exploring storytelling.

FashMash co-founders, Rachel Arthur and Rosanna Falconer, discuss the next frontier of content for the fashion industry.

Our latest FashMash Focus discussion explored what content marketing looks like in the fashion industry today in light of the pandemic.

Love Island is all about meeting the customer where she lives, said Missguided’s chief digital officer, Jonathan Wall, at FashMash Pioneers.

The fashion industry needs to focus on relevancy and personalisation to better reach today’s luxury consumer, says Google at FashMash.