Live: Brand purpose
In a year like no other, FashMash co-founders Rachel Arthur & Rosanna Falconer explore the role of brand purpose in 2020 marketing strategy.
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Highlights from both our Pioneers events and more intimate Focus discussions
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Nov 6, 2020
Fashion and the circular economy
The latest edition of FashMash Pioneers saw us exploring fashion and the circular economy with Jane Shepherdson CBE.
Oct 30, 2020
Women supporting women
To round out October, we hosted a special edition of our FashMash Focus roundtable series as part of The Brilliant Breakfast initiative.
Oct 27, 2020
Exploring brand purpose
Our latest FashMash Focus explored the world of 'brand purpose' - a phrase that has meant more than ever during 2020.
Oct 22, 2020
Reimagining sustainable leadership
The latest edition of FashMash Pioneers saw us reimagining sustainable leadership with Bandana Tewari talking people, planet and philosophy.
Oct 15, 2020
Live: Sustainable storytelling
Tune in to this exploration of sustainable storytelling in the fashion industry with FashMash founders Rachel Arthur and Rosanna Falconer.
Oct 8, 2020
Young Pioneers launches
The FashMash Young Pioneers mentoring programme has officially launched with an amazing 12 mentees joining us for the next six months.
Oct 5, 2020
Sustainable storytelling
Our deep dive on all things fashion and sustainability continues during our FashMash Focus discussions, this time exploring storytelling.
Sep 29, 2020
Live: Next content frontier
FashMash co-founders, Rachel Arthur and Rosanna Falconer, discuss the next frontier of content for the fashion industry.
Sep 23, 2020
The next frontier of content
Our latest FashMash Focus discussion explored what content marketing looks like in the fashion industry today in light of the pandemic.
Sep 15, 2020
Live: IRL vs URL
FashMash co-founders, Rachel Arthur and Rosanna Falconer, took to Instagram Live to talk virtual vs real life events during the pandemic.
Sep 8, 2020
Virtual vs IRL events
As fashion week season rapidly approaches, our latest FashMash Focus session explored virtual versus IRL events.
Aug 27, 2020
Fashion's anti-racist future
The latest virtual edition of FashMash Pioneers saw us examining fashion's anti-racist future with Dior Bediako.
Aug 12, 2020
Discussing Young Pioneers mentoring
Are you a Young Pioneer in the fashion industry? Do you know one? Watch this video for the inside track on our new mentoring programme.
Aug 3, 2020
Introducing Young Pioneers
FashMash today announces the launch of a mentoring programme designed to support and nurture the next generation of industry talent.
Aug 1, 2020
Live: Circular businesses
FashMash co-founders, Rachel Arthur and Rosanna Falconer, took to Instagram Live to talk circularity in the fashion industry.
Jul 29, 2020
Circularity at scale
Up next on our FashMash Focus agenda: Circularity. A topic we know our community feels particularly strongly about.
Jul 25, 2020
Live: Sustainable fashion post-COVID
Our co-founders took to Instagram Live this week to discuss what the sustainability agenda for fashion looks like post-pandemic.
Jul 12, 2020
Resetting FashMash
COVID-19 and the Black Lives Matter movement have acted as a catalyst for us to hit the reset button and open up FashMash membership.
Jul 7, 2020
Sustainability post-pandemic
Our most recent FashMash Focus sessions have gone deep on the huge topic of sustainability in light of COVID-19.
May 28, 2020
Collaborating through the crisis with EDN
We hosted the first virtual edition of our FashMash Pioneers speaker series last night, featuring the Emergency Designer Network.
May 21, 2020
What's next for retail?
The latest of our discussions, held with another group of our founder members, was focused around the subject of what's next for retail.
May 2, 2020
Live: Marketing in a time of crisis
Our co-founders Rachel Arthur and Rosanna Falconer took to Instagram Live this week to discuss marketing in a time of crisis.
Apr 30, 2020
How fashion is handling today's crisis marketing
Our FashMash Focus events are continuing apace, with several more virtual sessions hosted, this time focused on crisis marketing.
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